AI Video for Social Media
The useful unit for social AI video is not a complete advertisement; it is a controlled five-second shot that can be cut, captioned, and sequenced. Wan's low-cost draft tier makes it practical to test several hooks before paying for a native-audio or high-resolution pass.
Five-second recipe
- Choose one hook: reveal, transformation, motion detail, or reaction.
- Compose for 9:16 with the subject away from caption and UI safe areas.
- Draft motion with Wan 2.2.
- Keep the winning camera path; revise one action at a time.
- Use Wan 2.5/2.7 when generated ambience or a cleaner final tier is needed.
Copyable prompt
Vertical 9:16 product reveal. A compact unbranded object rises slowly from a dark pedestal while a thin rim light turns on behind it. One slow push-in, high contrast, five seconds, leave clean space in the upper third for captions, no text, no logo distortion.
Build a sequence, not one overloaded prompt
Create separate establishing, detail, and payoff shots. Joining three controlled clips is more reliable than asking a short generation for several locations, camera cuts, and messages at once.
Cost choice
Use the 8-credit Wan 2.2 tier for hook testing. Move to 25-credit Wan 2.5 480p when native audio helps. Reserve higher tiers for the selected final shot.
Frequently asked questions
Should the model generate captions?
Usually no. Reserve clean space and add exact captions in an editor; generated text is harder to control and update.
Which aspect ratio should I use?
Use 9:16 for Reels, Shorts, and TikTok-style placements; use 1:1 or 4:5 where the destination feed favors them. Confirm the selected endpoint supports the ratio.
Can I use generated social videos commercially?
Use only source media you have rights to, review output for third-party material, and follow the current plan and provider terms. AI generation does not clear underlying rights automatically.